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Combining motion design, live-action footage, archival World Cup broadcasts, and animation, FIFA × adidas explores the emotional rhythm of sport through a story-driven brand film. Moving between moments of doubt, discipline, and triumph, the piece positions the everyday athlete alongside football's most iconic stages to emphasize the game's universal identity.
Grounded in a lifelong connection to the sport, the work blends psychological storytelling with brand integration to capture the nostalgia, passion, and collective memory that define the world's game.
FIFA x ADIDAS
FIFA World Cup x Adidas Ad Campaign Project
November 2025 - Otis College of Art & Design, Los Angeles, CA
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