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FIFA x ADIDAS

FIFA x Adidas World Cup Ad Campaign - 2026
Creative Direction / Photography / Video Editing / Animation

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Football has always been more than a game to me. After growing up playing the sport, I became fascinated by the emotions that exist beyond the final score. 

That perspective became the foundation for FIFA × adidas,

a conceptual brand film exploring the emotional rhythm of football through motion design, live-action footage, archival World Cup broadcasts, and animation. Rather than celebrating only the world's biggest stars, I wanted to place the everyday athlete within the same visual language as the sport's most iconic moments, reinforcing the idea that football belongs to everyone who has ever stepped onto a pitch.

The project blends cinematic storytelling with brand integration, using nostalgia, movement, and layered visual systems to capture the passion and collective memory that make football the world's game. More than a motion piece, it became an exploration of how design can communicate emotion, identity, and the universal experiences that connect players across every level of the sport.

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Concept Project - Otis College of Art & Design, Los Angeles, CA

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