614SNEAKER

Retail Brand Design - 2026
Brand Identity / Retail Design / Print-Media Marketing / Merchandise

Starting with the visual identity, I developed a cohesive system that extended throughout the retail experience, including in-store graphics, branded merchandise, shopping bags, signage, and other customer-facing touch-points.

Every element was designed to strengthen the store's identity while creating a consistent experience both inside and outside the storefront. As the brand evolved, so did its marketing. Beyond the retail environment, I created ongoing social media content, promotional graphics, and poster campaigns supporting major sneaker releases and community events.

By balancing day-to-day marketing with larger campaign moments, the project demonstrates how a flexible brand system can adapt across digital, print, and physical spaces while maintaining a consistent visual voice.

8-POSTER TEASER

With the new storefront established, the visual identity expanded beyond the physical space into a broader range of marketing and brand applications. I continued developing the language of 614Sneaker through digital campaigns, promotional content, merchandise, and exploratory design work.

These projects allowed the identity to become more flexible and expressive—adapting across different formats, audiences, and moments while maintaining the visual character established within the store. From campaign-driven graphics to wearable merchandise and early-stage sketches, each piece contributed to building a more complete and recognizable brand presence.