POST-NIRVANA
Experimental Typography Project Campaign - 2025
Brand Identity / Apparel Design / Poster Design / Print-Media Marketing




Post-Nirvana began as an exploration of experimental typography and how type alone can shape the identity of a music event. Inspired by the raw energy and visual culture surrounding Nirvana, I developed a conceptual branding campaign for a fictional three-day festival in Los Angeles that celebrated the band's legacy while establishing its own distinct visual language.
The project expanded beyond a series of promotional posters into a complete event identity, including merchandise, VIP and vendor credentials, promotional materials, and supporting campaign assets. By carrying a consistent graphic system across every touchpoint, the work explores how typography, branding, and marketing come together to create an experience long before attendees ever arrive at the venue.










